I help the hospitality industry adopt a three-part sustainability strategy so that they can be a sought-out leader in environmental responsibility and thrive as a tourist gold star.
Luxury hotels are always looking to stand out amongst their competitors.
Eco-actions and eco-marketing are great ways to fill this niche. Luxury hotels often don’t know how to get started. Furthermore, customers have been confused and lost trust in the hotel industry
due to green washing and false marketing.
In a motivating and interactive presentation, your luxury hotel marketing and sales team will not only learn how to leverage eco but most importantly, learn how to stand out from competitors.
Dr. Marissa Jablonski will help debunk false eco-beliefs, explain the micro and macro levels of eco-action, and then extend these actions into marketing and communications so that your brand has a competitive advantage.
Dr. Marissa Jablonski is an accomplished water engineer, environmental advisor and plastics-reduction expert whose work has touched more than 45 countries. She previously served as an environmental advisor to the US Government and started her career in international environmental engineering with a focus on creating sustainable processes for rural communities and urban companies. As a result of decades in the environmental field she discovered some key struggles that keep organizations and businesses from taking action. Combined with her experience and desire to help, she took to the stage with the goal of reaching as many people as possible in the realm of energy, water, plastics reduction and policy change. She has been described as a translator who takes technical and complex topics, makes them understandable, and gives people actionable paths forward.
About Marissa
Today, her talks explain the importance of zooming in and out when messaging eco strengths, teach strategies to connect with diverse environmental champions on your team, and give reasons to share open communication between competing hotels in order to source sustainable supplies.
Marissa is a highly sought after speaker and consultant. Her plastic-free pocket guides, catalog of eco-alternatives, and materials decision matrix are favorites in the industry and have inspired her consulting business across the globe.
Marissa has helped 100+ hotels to grow and message their eco-strengths and collaborate with competitors to grow local and regional environmental champion groups.
If you are looking for someone to transform your hotel and help marketing and sales teams to learn ways to leverage eco and stand out from competitors, Marissa is the answer for your next event.
Marissa's Talks
1. Stand Out Eco: Helping Luxury Hotels Fit the Eco Niche
In this actionable program, Dr. Marissa Jablonski will help debunk false eco-beliefs, explain the micro and macro levels of eco-action, and then extend these actions into marketing and communications so that your brand has a competitive advantage.
Key outcomes:
1. How to understand the importance of zooming in and out when messaging eco strengths
2. Learning strategies to connect with diverse environmental champions on your team
3. The reasons to share open communication between multiple hotels, why and how this helps
2. We are all connected: Engaging Stakeholders in Projects
In this actionable program, Dr. Marissa Jablonski will help you define the five stakeholders involved in your project, teach clear communication strategies between all five, and then extend these actions into management and communications so that your brand continues on an eco-path forward.
Key outcomes:
1. How to understand the importance of zooming in and out when collaborating
2. How to understand the importance of translating across multiple languages—lingual, cultural, disciplinary
3. Learning strategies to connect with diverse leaders in different stakeholder groups
4. Growing trust and other reasons to share open communication between stakeholders
3. Act in Your Power: Increasing Diversity on Your Team
In this actionable program, Dr. Marissa Jablonski will teach practices that help recruit and retain currently under-represented people to and in your eco-teams. She will use communication and connection as ways to fill this niche, explain the micro and macro levels of engagement, and then extend these actions into marketing and communications so that your brand continues on an eco-path forward.
Key outcomes:
1. How to understand the importance of zooming in and out to know your power
2. Learning strategies to connect with vocabulary necessary for success
3. How to understand your strengths and grow teams around your weaknesses
Marissa's Testimonials
“Marissa was hired as an Environmental Advisor and bridged the gap in communication between suppliers, hotel departments, and waste management. She created and led a 5-part model that reduced our hotel association’s plastic usage by 6 million pieces in 6 months. Her expertise is approachable and her passion for the subject is contagious—she set us up for success.”
